GROSS NATIONAL HAPPINESS

The concept of Gross National Happiness (GNH) was promulgated by His Majesty Jigme Singye Wangchuck, the Fourth King of Bhutan in the early 1970s. His Majesty firmly believed that happiness is an indicator, and a sign of progressive development for the Bhutanese people. In addition, Bhutan’s ancient legal code of 1629 stated that, “if the government cannot create happiness for its people, then there is no purpose for government to exist”. The code stressed that Bhutanese

laws must promote happiness for all sentient beings – as a Buddhist nation, it is clear that the cultivation of compassion stemmed from this ancient wisdom.

That the focus was not just the economic progress of Bhutan, but of a flourishing human society living in harmony with nature.

GNH measures the quality of its development in a more holistic way and believes that the beneficial development of human society takes place when material and spiritual development occurs side by side.

THE 4 PILLARS OF GNH

  1. Good Governance
  2. Sustainable Socio-economic Development
  3. Preservation and Promotion of Culture
  4. Environmental Conservation

The four pillars are further elaborated into nine domains, which articulate the different elements of GNH in detail and form the basis of GNH measurement, indices and screening tools.

  1. Living standards
  2. Education Health
  3. Environment
  4. Community
  5. Vitality
  6. Time-use
  7. Psychological well-being
  8. Good Governance
  9. Cultural resilience and promotion

Our Guides

At BIEBS Tours & Travels, our guides are the heart of your Bhutanese experience. Knowledgeable, professional, and passionate, they bring Bhutan’s rich culture, history, and natural beauty to life, ensuring your journey is as enriching as it is enjoyable.

Why Travel with Our Guides?
  • Certified Experts
  • All our guides are professionally trained and certified by the Tourism Council of Bhutan. Their deep understanding of Bhutan’s traditions, history, and geography guarantees an authentic and well-informed experience.
  • Multilingual Skills
  • Whether you speak English, Hindi, or another language, our multilingual guides ensure seamless communication and a comfortable travel experience.
  • Local Insights
  • Being locals, our guides share stories and insights that go beyond guidebooks—offering you a genuine connection to Bhutanese life and culture.
  • Personalized Care
  • Our guides cater to your interests and pace, ensuring your journey is tailored to your preferences. Whether it’s trekking, cultural exploration, or wildlife spotting, they make your trip truly unforgettable.
  • Safety First
  • Trained in first aid and safety protocols, our guides prioritize your well-being at every step, especially during treks and adventurous activities.
Meet Bhutan Through Their Eyes

From leading you through the mystical corridors of ancient dzongs to sharing the legends of Bhutanese folklore, our guides are your companions in discovering the hidden treasures of Bhutan.

Explore Bhutan with the Best—Because Every Great Journey Needs a Great Guide.

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